Your catalogue and navigation don't match what you sell
Categories that made sense two years ago now confuse the customer you have today.
Business IT
When the storefront and the operation behind it are disconnected, every order creates manual work and every customer question takes longer than it should. Kritical engineers Shopify storefronts and integrations that connect product information, finance, fulfilment and ongoing maintenance — not just a theme.
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Shopify positions itself as a commerce platform for sellers at any stage, from a solo founder to an enterprise brand, built to get a store live within days and sell across an online store, social channels, marketplaces and in-person point of sale. Its own claims include a high-converting checkout and a built-in AI assistant for growth. It is a capable platform — the part it doesn't do on its own is connect that storefront to your actual finance and fulfilment systems so an order doesn't turn into manual re-entry.
Start with the buyer's actual task.
Categories that made sense two years ago now confuse the customer you have today.
Someone checks stock, updates a spreadsheet, or emails a supplier by hand before the order can ship.
A previous developer or agency left a theme half-configured, and nobody can tell you what's working.

A storefront built to be maintained, not just launched.
The connector is configured and tested against the customer's agreed storefront, ERP mappings and representative transaction scenarios before go-live.
We aim to provide continuity through a consistent lead or delivery group where the agreed scope and service model support it. Your proposal sets out the contact model, cover and handover arrangements that apply.
A theme update quote is separate from integration work, so the quote shows which work is priced.
Costs depend on the starting theme, catalogue, custom components and connected systems involved. Ongoing maintenance and platform subscriptions are identified separately from the build. If you already have a partially built store, we assess what's usable before quoting the gap.
We start by reviewing what you already have — an existing store, a half-finished build, or just a description of what you sell. You get a written plan covering content, navigation, integration dependencies and how the result will be checked. An agreed first phase can deliver a launch-ready store or a fixed set of improvements, with the records your team needs to run it afterwards.
Yes. We assess the existing work, identify usable components and scope the gaps — the recommendation depends on the theme, integrations and evidence of what currently works.
Not automatically. We review the existing base and customisations first, then explain whether extending, simplifying or replacing them fits the agreed requirements.
No. Integration has its own record mappings, operational rules and tests. We define that work explicitly rather than assuming it's part of a visual storefront change.
Yes — Kritical has built its own connector. See our Shopify-Business Central page for how each deployment is scoped and tested.
Yes. Tell us how much of the build you want to own, and we'll scope only the parts you need — theme, integration, or both.
Tell us what you want to achieve, what you have today and when it matters.